![]() ![]() How do you create products that make people happy? There are a lot of options here too.įirst of all, color has been linked to emotional responses. Therefore, food products that make consumers experience positive emotions are sure to be a hit. Research has shown that when something makes consumers feel happy or joyful, they’re more likely to share it on social media. ![]() Begin by leaning into the latest trends – like the new obsession with unique textures and sensory experiences – and take them a few steps further to introduce something completely new and different. What’s important is to know your audience and to think beyond what’s already been done before. There are numerous ways to be novel, so the possibilities here are endless. From new bases to exceptionally exotic flavors, thinking outside of the box is key for gaining traction on social media. ![]() This makes innovation especially important. The more novel a food item is, the more likely it is to go viral. Here’s what it takes for products and food items to go viral on social media.Ī wealth of research into consumer psychology and the social sciences has demonstrated that novelty is essential for anything to go viral on social media. Social media shares and going viral translate to sales. For that reason, it’s important for brands to innovate in ways that make their products social media shareworthy. Platforms like TikTok and Instagram have given new products and recipes a great deal of exposure with consumers. As a result, some of the most influential food trends of the past few years have started on social media. ![]() Consumers want to share various facets of their lives on social media – and their food is no exception. ![]()
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